Case study · AirDemo
Interactive, video-backed product demos that capture answers with AI and turn engagement into pipeline
Interactive demos → leads
At a glance
- Client
- AirDemo
- Industry
- Sales & GTM
- Services
- CRM & Sales Automation, AI Copilots & Chatbots, Marketing & Lifecycle Automation
- Stack
- Video library, AI FAQ assistant, Salesforce, HubSpot, Slack
- Lead scoring
- Hot · Warm · Cold
- CRM
- Salesforce · HubSpot
The challenge
- Live demos don't scale across many prospects.
- Sales teams didn't know which prospects were actually interested.
- Prospect questions went unanswered between calls.
- Demo engagement never reached the CRM.
Our approach
- Built a dashboard with a pipeline snapshot and hot leads.
- Demo paths built on a video library, with inbound and outbound campaigns.
- Leads scored by temperature and engagement.
- Public demo player with an email gate, path questions, tier selection, quotes and an in-player AI FAQ chat.
- Branding, Salesforce, HubSpot and Slack integrations, pricing tiers and team invites.
Results
- Prospects explore demos on their own time, with questions answered by AI.
- Engagement turns into scored leads and quotes ready for the CRM.
Related services
Services used on this project
More work
Related case studies
Phonefilter · Voice & Telecom
AI call screening on web + mobile
An AI phone assistant that screens calls and messages across web and mobile
Web + mobilePlatforms
Speech → LLMPipeline
Fuzebox · SaaS & AI
Agent ops from prototype to production
An operations console to register, run, monitor and govern fleets of AI agents
Prototype → productStage
Registry · Tracing · GovernanceScope
Moonhub · HR & Recruiting
50% faster time-to-hire
AI recruiting that sources, matches and ranks candidates against each job's real requirements
−50%Time-to-hire · client-reported
Elasticsearch + AISearch
Next step
Want results like AirDemo?
Book a short call with a senior engineer. No pitch deck, just a clear next step.
- We reply within 1 business day.
- NDA available on request
- You own all code from day one