Case study · Decode
An AI coach that follows the client's own method across web and mobile
AI coaching on web + mobile
At a glance
- Client
- Decode
- Industry
- Wellness & Personal Growth
- Services
- AI Copilots & Chatbots, AI-Powered Mobile Apps, Payment & Subscription Integration, Cross-Platform App Development
- Stack
- LLM, Web, iOS, Android, App store billing
- Platforms
- Web · iOS · Android
- Model
- Usage-based plans
The challenge
- Normal chatbots forget everything between conversations.
- Personal growth needs structure, not random advice.
- Users drop off without reminders, and emotional topics need safe handling.
- Web and app-store payments are hard to keep in sync, and human coaching doesn't scale.
Our approach
- Built 'The Work', an AI coaching chat that follows the client's method with stage-aware AI skills.
- Journey of phases and milestones tracked per user.
- Daily check-ins, push notifications and safety handling for sensitive conversations.
- 'The Decode Read' assessment app.
- Message-based plans and top-ups across web and app stores on one entitlement record, plus an admin console.
Results
- Continuous, personal coaching over months.
- Better engagement through timely check-ins.
- A clear usage-based revenue model across web and mobile.
Related services
Services used on this project
More work
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Next step
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