Case study · Benchmark
A dealership analytics platform turning DMS, inventory and CRM data into real-time KPIs
Real-time dealer KPIs
At a glance
- Client
- Benchmark
- Industry
- Automotive
- Services
- Data Engineering & Integration, BI Dashboards & Reporting, Data Governance & Quality
- Stack
- Python, Data pipelines, DMS & CRM integration, BI
- Sources
- DMS · Inventory · CRM
- Output
- Real-time KPIs
The challenge
- Data was scattered across systems that don't connect.
- Weekly and monthly reporting was manual, so problems were seen too late.
- Dealer groups couldn't compare stores fairly, and data was messy and duplicated.
Our approach
- Integrated DMS, inventory and CRM systems with data scrubbing and standardisation.
- Sales funnel tracking from lead to closed deal.
- Real-time KPI dashboards for sales, inventory, leads, service, finance and marketing.
- Proactive alerts, group reporting with store-by-store comparison, and target tracking.
Results
- Real-time visibility instead of last month's numbers.
- Automated dashboards replace spreadsheet reporting.
- Earlier alerts mean faster decisions.
“Working with the Bit & Bytes team on our CRM data automation project was an excellent experience. The team understood our requirements clearly, transformed complex email data into meaningful insights, and delivered a reliable backend solution that significantly improved our workflow.”
Dan · Benchmark
Free resource · Dashboard template
Dealer Group KPI Dashboard Template
Sales, service and inventory views per rooftop, a starting point for dealership reporting.
Related services
Services used on this project
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