Case study · Fanbase Collective
Win-back email marketing for Square merchants, with product recommendations and revenue attribution
Square win-back campaigns
At a glance
- Client
- Fanbase Collective
- Industry
- Retail & E-commerce
- Services
- Marketing & Lifecycle Automation, SaaS Product Development, API Development & Integration
- Stack
- Square API, Email automation, SaaS, Subscription billing
- Integration
- Square
- Attribution
- Clicks → purchases
The challenge
- Square purchase data went unused for marketing.
- Generic emails got ignored.
- Loyal customers drifted away unnoticed.
- There was no proof that marketing brought sales.
Our approach
- Built a Square connection with automatic sync of customers, orders and catalogue.
- 'Customers Slowing Down' insights and guided audience segmentation.
- Campaign builder and scheduling with personalised product recommendations.
- Click and purchase attribution, multi-location reporting and subscription plans.
Results
- Personalised retention campaigns without marketing expertise.
- Clear ROI per campaign.
Related services
Services used on this project
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Next step
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