Case study · Quilly
A content feedback platform where marketing teams collect ratings, comments and leads on every asset
Content ratings + lead capture
At a glance
- Client
- Quilly
- Industry
- SaaS & MarTech
- Services
- SaaS Product Development, Marketing & Lifecycle Automation, Payment & Subscription Integration
- Stack
- Django, Stripe, QuickBooks, Embeddable widgets
- Type
- Multi-tenant SaaS
- Billing
- Stripe
The challenge
- Teams knew views, not whether content helped.
- It was hard to decide which content to make more of.
- Feedback was scattered across email, social and forms.
- Feedback and lead capture were handled separately.
Our approach
- Built campaigns for gated and ungated content with embeddable star and thumbs rating widgets.
- Branded email rating requests and landing pages.
- Reviews, comments, replies, suggestions, polls and a feedback inbox with curated highlights.
- Lead capture, dashboard analytics and social share image generation.
- Multi-tenant organisations, teams and roles, with Stripe billing and QuickBooks.
Results
- Content decisions are based on real audience feedback.
- Every rating request can also generate a lead.
- A ready multi-tenant SaaS with billing.
Related services
Services used on this project
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Next step
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